Data Protection

Contents

Preliminary remarks

Art. 13 of the Swiss Federal Constitution and the Swiss Federal Act on Data Protection (FADP) oblige every processor of personal data of natural persons to protect this data as well as the personality and fundamental rights of the persons concerned.
In the following, we inform you about the collection and processing of data concerning your person (personal data) when using our website.

Visiting our website and data protection

The “controller” within the meaning of the FADP, which determines the purposes and means of the processing of personal data, is:
Alfred Müller AG
Neuhofstrasse 10
CH-6340 Baar
Data Protection Officer: Mr. Thomas Treichler
Phone +41 41 767 02 02
Fax +41 767 02 00
info@alfred-mueller.ch

When you contact us by e-mail or register and create your user account, the personal data you provide will be logged and stored by us. You cannot use all the functions of the website without creating a user account.
When your browser connects to our website, the following information (server log files) is exchanged between your browser and our website host:

  • Date and time of access to our website
  • Called files
  • HTTP status of the request
  • The browser you are using, the browser version and the browser settings
  • The operating system you are using and its version
  • The amount of data transmitted
  • The requesting IP address

This information is required to establish the IP connection, but does not allow any conclusions to be drawn about your person and is not evaluated by us.

We delete the data arising in this context after storage is no longer required, or restrict processing if there are statutory retention obligations. If there is no statutory retention obligation, the log files will be deleted immediately after your website visit has ended or overwritten by more recent log files.
If we use contracted service providers for individual functions of our website or wish to use your data for advertising purposes, we will inform you about the respective processes. In doing so, we will also state the relevant criteria for the storage period.

If you provide us with personal data of other persons, please ensure that these persons are aware of this privacy policy and only share their personal data with us if you are authorized to do so under applicable data protection law. This applies in particular to data relating to minors and to the creation of profiles for minors.

Data processing

We process your personal data in accordance with the statutory provisions (Data Protection Act, Data Protection Ordinance and other relevant provisions) only insofar as this is necessary to provide a functional website and our content and services. As a rule, your personal data will only be processed after obtaining your consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by law.

Purpose of data processing

In addition, we also process personal data of you and other persons for the following purposes, to the extent permitted and deemed appropriate, in which we (and sometimes third parties) have a legitimate interest corresponding to the purpose:

  • Further development of our offers, services and websites, apps and other platforms on which we are present;
  • Communication with third parties and processing their inquiries (e.g. applications, media inquiries);
  • Examination and optimization of procedures for needs analysis for the purpose of direct customer contact and collection of personal data from publicly accessible sources for the purpose of customer acquisition;
  • Advertising and marketing (including the organization of events), provided you have not objected to the use of your data (if we send you advertising as an existing customer, you can object to this at any time and we will put you on a blacklist against further advertising mailings);
  • Market and opinion research, media monitoring;
  • Assertion of legal claims and defense in connection with legal disputes and official proceedings;
  • Prevention and investigation of criminal offenses and other misconduct (e.g. conducting internal investigations, data analysis to combat fraud);
  • Guarantees of our operations, in particular IT, our websites, apps and other platforms.

If you have given us your consent to process your personal data for specific purposes (for example, when you register to receive newsletters or carry out a background check), we will process your personal data within the scope of and based on this consent, unless we have another legal basis and require one. Consent that has been granted can be revoked at any time, but this has no effect on data processing that has already taken place.

Forwarding of data

As part of our business activities, we also disclose data to third parties, insofar as this is permitted and in our view appropriate, either because they process it for us or because they wish to use it for their own purposes. This applies in particular to the following parties:

  • Service providers and contractual partners, including contract processors (such as IT providers);
  • domestic and foreign authorities, official bodies or courts, insofar as we are legally obliged to do so;
  • Parties in potential or actual legal proceedings.

Some of these recipients are in Germany, but they may be located anywhere in the world. In particular, you must expect your data to be transferred to EU and EEA countries as well as to the USA.
If a recipient is located in a country without adequate statutory data protection, we contractually oblige the recipient to comply with the applicable data protection regulations, usually on the basis of the European Commission’s standard contractual clauses. An exception may apply in particular in the case of legal proceedings abroad, but also in cases of overriding public interests or if the execution of a contract requires such disclosure, if you have given your consent or if the data in question has been made generally accessible by you and you have not objected to its processing.

Use of cookies

In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard disk and assigned to the browser you are using and through which we receive certain information. Cookies cannot execute programs or transfer viruses to your computer. They are used to make the website more user-friendly and effective overall.
Most browsers accept cookies automatically. However, you can configure your browser settings according to your wishes and, for example, refuse to accept certain or all cookies. Please note that in this case you may not be able to use all the functions of this website.
You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data.

Use of tracking technologies

We use various common tracking technologies to collect, store and analyze data when you use the Website. For example, we may use the device ID, advertising ID and tracking pixels to analyze the use of the website and our other offers and to personalize the website and our other offers. When sending newsletters and emails, for example, we may use technologies that allow us to analyze what content is of interest to users and whether, when and how they respond to our offers.

Use of analysis tools

This website uses Google Analytics, a web analytics service provided by Google Inc (“Google”). Google Analytics uses cookies, which are stored on your computer and enable an analysis of your use of the website.
However, your IP address is generally anonymized within Switzerland/the EU/EEA and only then transmitted to Google servers in the USA. Therefore, Google will not learn about your visit to this website unless you are logged in to a personal Google account while visiting this website (Google account “myaccount”, YouTube, Google Maps, etc.).
The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
This website uses Google Analytics with the extension “_anonymizeIp()”. This means that IP addresses are further processed in abbreviated form. A personal reference can thus be excluded.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
If you do not wish to allow Google Analytics, please install the browser add-on to deactivate Google Analytics. Download: https://tools.google.com/dlpage/gaoptout.
This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under “My data”, “Personal data”.

Use of the Google Tag Manager

Our website uses the “Google Tag Manager” tool. With the Google Tag Manager, website tags can be managed via an interface. Google Tag Manager does not collect any personal data, but triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

Your rights

You can exercise the following rights in relation to your personal data free of charge:

  1. The right to information about the processed personal data as such, the purpose of processing, the retention period or the criteria for determining this period, the origin, any disclosure to third parties and the type of processing
  2. The right to correct, shorten or supplement the processed personal data
  3. The right to restrict processing with regard to the duration of its use as well as its content and scope and to revoke authorizations already granted
  4. The right to erasure or blocking of the processed personal data
  5. The right to lodge a complaint with the competent supervisory authority. The competent authority in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC). https://www.edoeb.admin.ch.

To assert your rights under sections 1 to 4, please contact Alfred Müller AG, info@alfred-mueller.ch, reference “Data protection”. If and to the extent that requests in accordance with sections 1 to 4 cannot be clearly assigned, we reserve the right to verify the identity of the person making the request, if necessary by requesting the relevant documents and evidence.

Data security

We take technical and organizational measures to secure our website and other systems against loss, destruction, alteration and access or dissemination of your data by unauthorized persons.
We also take the necessary technical precautions to protect your anonymity and privacy when you visit this website. The website uses the industry standard SSL (Secure Sockets Layer) for encryption in some places. This ensures the confidentiality of your personal data over the Internet.
This website meets the requirements for “Data Protection by Design” and “Data Protection by Default”.

Adaptation of the privacy policy

If necessary, this privacy policy will be adapted to current developments. The latest version of the privacy policy replaces all previous versions.
This privacy policy was last updated in December 2023.